“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford
The Jackson Free Press gives your business, service or organization a cost-effective way to reach more than 37,000 readers per week in print, more than 30,000 weekly visitors on the Web, and 129,051* cume readers in the Jackson DMA when you run a sustained campaign.
Who are these readers?
20s-50s Adults. The majority of our readership is 21-54 in age (Average Age: 43.7; Median Age: 42.) 53% of our readers are female. As Jackson’s most widely distributed newsweekly — over 700 locations! — we reach people in all parts of Jackson, throughout the Metro and into Vicksburg and Warren County.
Affluent and Educated. Over 67% of our readers have household incomes of $30,000 or more per year and 43% make over $50,000 a year. We have 34,500 readers who report a household income of $75,000 more more. Over two-thirds have attended college and over half have a degree.
Foodies and Music Fans. As you might guess, JFP readers are more likely than most Jackson media consumers to spend their nights and weekends in sit-down restaurants, bars, nightclubs, and they’re among the most frequent attendees at plays, college sports and rock concerts.
Family Consumers. What you may not know, however, is that 47 percent of our readership have kids in the household and over 15,000 of our readers plan to buy a mid-sized car in the next 12 months!
Audience Size. Start with this factoid — JFP has more cume adult readers than any local radio station has cume adult listeners in the Jackson Metro. And we’ve got more cume adult readers in the Jackson DMA than any other weekly or monthly.
Print ads are content. All those readers rely on the JFP to help them plan what they’re going to do this evening and weekend. It’s the perfect place to put your message, because many of our readers consider the ads important content!
Affordable marketing. Our rates are extremely competitive, with ad packages as low as $50 per week. (Classifieds are even less.) We offer comprehensive service for our small business clients, including art design, consultation and service after the sale.
We’re big on digital, too. Want more? We offer Web and mobile advertising on our JFP properties and we’ll even design your website and handle your social media for you! (See JFPSites.com for details on site building.)
Want to chat? Call 601-362-6121 x11 and talk to us right now.
Check out our blog! @JFPLocal is a site developed exclusively to this discussion of local marketing concepts and ideas.
Get More Info:
If you’d like more information about the Jackson Free Press, BOOM Jackson magazine, JFPSites, the Jacktown app or anything else we can help with, please write our advertising department and let us know.
We’d be happy to send you a media kit and advertising rate sheet or specific proposal to meet your marketing needs.
Fill out the form below, or call 601-362-6121 x11 (Kimberly) x18 (Gina) or x24 (Brandi) to reach our marketing department, request a media kit and receive other promotional materials.
Check out our video!
* Cume readership and statistics based on a comprehensive survey of adults in the Jackson DMA conducted by Nielsen Local: Scarborough, a national polling organization in 2014 and a readership audit by the Circulation Verification Council in 2012. Web statistics estimates based on Google Analytics averages Q4 2014. For more information, contact your sales representative at the JFP.